Climate change can no longer be marginalized as a special interest of environmental groups – it is becoming a personally relevant public interest for all of us. Let’s start a new conversation in communities across California on climate — one that is inspiring, is focused on solutions and their benefits, and contributes to greater public support for solutions that benefit individuals and society. In this two-part webinar series, participants will be equipped to communicate effectively on climate change, empowering you to create and deliver compelling messages that engage and motivate a diversity of Americans in the issue.
The first session will explore how social movements in America grow and succeed, and how American values shape people’s perceptions and attitudes of the climate issue and debate. The second session will provide communications and engagement guidance, including best practices and the latest research and tested messages from ecoAmerica’s “Let’s Talk Climate” and “15 Steps” guides. Participants can expect to gain knowledge, build skills, and strengthen confidence to prepare you to speak with peers, colleagues, the public, and a spectrum of others on climate change impacts and solutions.
Session 1: Communicating About Climate Change: Research, Theory, and Practice
- Webinar recording: https://youtu.be/aEslttbRKNE
- Presentation: http://californiaseec.org/wp-content/uploads/2017/11/Communicating-About-Climate-Change-Research-Theory-Practice-1.pdf