Climate Communications and Behavior Change: A Guide for Practitioners

Climate Communications and Behavior Change: A Guide for Practitioners is a guidebook, developed by the Social Capital Project of the Climate Leadership Initiative, that draws on extensive global warming, behavior change and communications research to distill tools and recommendations that climate leaders can easily apply. It includes talking points that have been tested with the public as well as quotes from focus group participants that reflect the attitudes of many Americans about global warming.

Read the paper here.

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